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Artist Statement

One Bad Decision is an animation that gives a new take on how a PSA is presented. This animation shows a scenario on how drinking would affect one’s decision making skills. I also want to tell a story in this animation so it wouldn’t just come off as a normal PSA. The story I wanted to tell is a man who just received a promotion at his job and was encouraged by his co-workers to join them for a drink to celebrate. After a few drinks, the main character decided it was time for him to head home. But he started to feel a little tipsy. He refused to have one of his co-workers drive him home and decided to drive himself. I got inspired to do this animation from the PSA advertisements that used to air on television, warning people about the dangers of driving under the influence. While watching some of the advertisements, I was picturing in my head how the advertisement would look if it was animated. I was also thinking if more viewers would pay more attention to the advertisement because it’s animated. When I was thinking about the story for this animation, I was trying not to make it seem like a normal PSA but I want the message to be the same as one. It was an interesting concept that I’m working on. But I would like to see the results of the work once it’s completed. Would it have the intended result I’m looking for?

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